A new scientific approach to graphic design

How do science and art go together?

The visual presentation of scientific results in the form of graphics, posters and presentations requires to merge science with art, the accurate with the relative, the precise with the abstract.

” Design is where science and art break even.”  – Robin Mathew

Our team sees Hamiltonian Of Design as a place where graphic design has both a logical and artistic side which are equally essential for creating informative and attractive graphic compositions.

The Hamiltonian operator in physics

hamiltonian operator

The Hamiltonian operator in physics describes the complex behavior of interacting particles in many-body systems. It is a function which completely determines the evolution of a given system. In quantum mechanics, which deals with the microscopic world (nuclei, electrons, molecules), the Hamiltonian operator determines all possible states E in which the system ψ can be found.

hamiltonian operator

The Hamiltonian is a complex function which depends on the properties (coordinates, charge, mass, etc.) of all particles in the system.

hamiltonian operator

The individual terms characterize the kinetic energy and the electrostatic interactions between the elements of system. Therefore, the Hamiltonian operator defines the entanglement of particles in the system.

The Hamiltonian of Design

Metaphorically speaking one can view a graphic, poster or presentation as a many-body system with its elements and their intrinsic properties (layout, colors, fonts, etc.). The Hamiltonian of this system describes how these elements are correlated with each other. 

hamiltonian of design

The first term identify the interplay of colors i for each object α in the graphic composition. The second term determines the variety of fonts. The third specify the final layout, which depends on the, position, orientation and size of objects α and β. The final term is the real projection of our imagination ℑ on the sheet.

Understanding the nature of those interactions provides control over the system. Moreover it allows us to create desired “states”: we can determine whether a certain graphic composition should be perceived as informative or artistic and eye-catchy.

Our team’s goal with this graphic design resource is to:

  • explain the principles of graphic design

  • demonstrate how the individual elements of a graphic composition interplay

  • teach how to achieve the desired results when creating scientific visualizations.

If you too want to master graphic design and gain control over your personal scientific visualizations, then it is time to take some action. Don’t miss out on the latest graphic design techniques and get an instant access to more materials by subscribing.

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